幸福醫藥 – 幸福多拿
Our Client, Fortune Pharmacal (FP), the market leader of household medicine in Hong Kong. Not only they care about health, they also care about the value of the local community, and hence launched “Fortune Dollar”, to remind people that Happiness is our greatest fortune. “Fortune Dollar” can be widely used in the local stores in Hong Kong for transactions. It is activated by writing a happy experience/ story on it, then it can be used as HKD $10. The used “Fortune Dollars” are kept in stores as a exhibition of Hong Kong’s happiness. The campaign also aims to support local economy by offering extra sponsor to the local stores. A thematic video was made to provoke reflection on the value of money and happiness. Featuring some of the local stores owners, including the owner of Hidden Agenda, the independent live house which was suppressed by government; former investment banker and now the founder of HK’s first ever and award-winning craft beer factory; family owned traditional grocery stores and community based spaghetti bar. Each of them represents a definition of fortune, and to remind Hong Kong people that finding your own happiness is the greatest fortune of life.