This is a Chinese New Year campaign for Brand’s, a well-known household name for its chicken essence and bird’s nest product. We created the first-ever punched bus shelter. The bus shelter is made of metal sheets three huge Chinese characters are punched on it. “好精神” is a double meaning word in Cantonese. First, it means individuals being energetic and full of strength; second, it means good vibes and positive attitude of the society. Both meanings are essential and the best New Year blessing to Hong Kong under current situation. WBO super flyweight world champion, Rex Tso Sing-yu, was featured in this campaign.