Break Up Tour
Travelling has long been a medicine for broken hearts. According to a research published by Facebook IQ, upon the month following the announcement of their break up, newly single people see a 25% increase in travel-related purchases. Partnering with GLOS, Secret Tour Hong Kong has launched Hong Kong’s first ‘Break up Tour’ – a 5-day-4-nights trip to Tokyo, tailor-made to help the heartbroken grieve and start anew. For the tour, Secret Tour Hong Kong has garnered generous sponsorships from international brands such as Cathay Pacific, KKday, airbnb, Carousell and pamycarie with 9GAG and New Media Group as international media partners, to create a create a campaign that is synergised across different brands.