Compass Visa 達・分期
The Art of Spending DBS Compass Visa, a credit card with unique payment option of interest-free instalment named Flexi Shopping. To promote the card, we created the campaign with the concept “the Art of Spending”, using visual art and music. In the main video, local celebrity Tat Gor is dressed up as “Mozartat”, singing the song Eine Kleine Nachtmusik, K. 525: I. Allegro by Mozart. The lyrics talks about travel benefits of the card, such as HKD$1 wifi egg, free upgrade of luggage and 90 days interest-free repayment period. The video became the talk of the town and has successfully generated 950k views and over 12.5k reactions on Facebook. Some local Youtube singers rearrange the song and created cover versions of the song. Another video featuring Tat Gor as “Tat Vinci”, a character mimicking Leonardo Da Vinci. The famous art piece, Last Supper, was recreated in local canteen where characters explaining the benefits of Flexi Shopping. The KV recreated the Vitruvian Man, showing that Flexi Shopping allows you to reach the perfect ratio of repayment method.