DBS iGO

DBS Black Card, a credit card with plentiful travel benefit. To promote the card, we created a campaign with local insight to grasp public attention. A suitcase race is created to remind people the fun of travelling. The 2-day event achieved over 200% of the original target, with over 600 players. A pre-event promotional video was made, which pay tribute to Volvo’s Epic Split. Movie star Louis Koo was filmed doing split on two luggage and introducing the split. Another educational video was made featuring Koo to challenge different tasks with suitcase. The task was designed to explain the benefits of DBS Black Card. Thus, both video is interesting and functional to promote the product.