Dove

Talking about “beauty”, lean body shape and straight nose may pop into your mind immediately. However, is there such a single definition for beauty? With the strong belief that beauty is diversity, we curated the co-branding campaign for Dove by featuring ladies of different age, body shape and style. 11 international and local brands – including Canon, Lululemon, Agnes B and Fashion Walk – are each represented by a distinct persona with unique beauty in the branding video. An interactive campaign website is also launched for the public to upload their ‘real beauty’ photos, whereas a donation is made to The Hong Kong Girl Guides Association per photo.