Expedia 20 Days
Expedia Hong Kong extended the wild and hilarious promotional style from its last campaign, again by starring internet celebrity Tat Gor (達哥) to promote the new ’20 Days Deal’ campaign. The campaign is targeted to travellers, particularly the millennials, and emphasized the hotel discount deal is applicable to ticket booking within 20 days, which allowing more time and flexibility for consumers to select hotel preference. Together with the TVC, a street activation at bus shelter is also made. Once participants push the button at 20:00:00s, they will win free flight ticket.