EXPEDIA GO TRAVEL GO ALL OUT
To promote the new entrant of online travel agency to the local market, we created an idea called “GO ALL OUT” for Expedia. “GO ALL OUT” aligned with the typical character of Hong Kong people who love to max out everything. Meanwhile, Expedia’s advanced and extensive hotel & airline online booking network caters such special trait of Hong Kongers. The fast and repetitive script in our TVC left a strong impression in a brainwashing way. In Addition, in order to highlight the huge inventories of hotels and flights, we created a special OOH with over ten thousands of hotels and airlines’ names over the background. People who marked the most accurate list could enjoy free travel for a year offered by Expedia.