EXPEDIA VIUTV LAUNCH TVC
To celebrate the launch of Hong Kong 2nd free-TV channel Viu TV, we helped Expedia re-creating a classic TVC of the Broadcasting Authority. To arouse the resonace among audience, we invited the same talents starring in the TVC 18 years ago to shoot the video. Our idea is to emphasis the freedom of choice in Hong Kong people’s hands, both in TV channels and travel packages. And by offering more choices, we hope that they can rediscover the fun in watching TV and travelling.