FORTUNE PHAMACEL FORTUNE NOTEBOOK

Taxi drivers listen to many stories every day. In this campaign, we invited 4 taxi drivers to collect passengers’ fortunate stories with a notebook, which were later shared on Fortune Pharmacal’s Facebook page. Our objective is to encourage people to share their happiness and fortune with others. This initiative fits well with the brand’s spirit—“Fortune comes to those who take an extra step”. The “Fortune Notebook” campaign successfully caught the public’s attention as it had gone viral in just one day and received notable media coverage.