HARMONET MISSUNDERSTANDING

Harmonet launched a campaign called “Understanding is the key to resolve misunderstanding”, which aims to resolve arguments between couples by providing relationship advices. 3 viral videos portraying couples’ arguments were launched, with each featured a “magical tool” to resolve their problems, including a special magnifying glass, a pair of socks and a credit card. Tagline at the end of each video tells us that relationship bible does not exist in the world, so as to direct people who seek for solutions to go to their brand website to learn more about understanding your partner.