KIRIN ICHIBAN

KIRIN ICHIBAN, a Japan Beverages Company, is promoting the limited beer in the cherry blossom season. The beer is brewed in a special way which is made of 100% malt and only the first press was taken as product to keep the purest taste. Cherry blossom is culturally linked to love in Japan. Thus, to promote this limited beer, we have launched an online campaign to remind young adults the joy of falling in love. Entering the website, users are invited to kiss their preferred partner to start playing a video taken at the angle of lover’s viewing perspective. In the video, the cast will interact with users with different action such as tying shoelaces, kabedon and playing guitar. There are 8 videos in total which strongly linked to the product feature, such as “Pure”, “Refreshing”, “Rich” and “Clear”.