What is more important than reliability and speed when choosing a delivery service? The campaign concept “一Call萬應” well encapsulate the large driver base and responsive feature of Lalamove, an expanding Hong Kong-based logitech company with over 7 million users worldwide. The thematic video demonstrates the concept humorously with user-driver pairs calling across the harbour, while four use cases videos are developed to extend the concept in everyday occasions.
To maximize the campaign awareness, extensive print ads are launched to dominate populous locations such as Admiralty and Tsim Sha Tsui MTR station. Together with other stunt executions, our client successfully achieved top-of-mind awareness over their competitors during the campaign period!