LG OBLACK BANQUET
We joined hands with Michelin chef Alvin Leung for the promotion of LG OLED TV. Alvin designed the “O’Black Banquet” to highlight the ‘true black’ on-screen color, blade-like thinness and curved screen of the TV. Influential KOLs and bloggers were invited to enjoy the meal on a vintage bus getting around Hong Kong. By adapting the “true black” concept in this campaign, we hope to tap into the tasteful HongKongers’ market with an entire different brand experience and strengthen the premium positioning for LG.