Instead of a typical product- and technical-driven approach, we want to introduce LG UHDTV through Hong Kong local insights in an emotional way. Through telling interesting yet overlooked community stories, the series of TVC implies the incredible details seen through ultra HD resolution. One of the TVC spots shows a street called Rednaxela Terrace in Central. “Rednaxela” is “Alexander” spelt backwards. It shows the beautiful and interesting details are indeed around us. The magic is to look deeper to explore all the hidden beauties, which is one of the selling points of LG UHDTV.