Lululemon #The Wrong Ad Placement

The economic downturn is hitting the local SMBs in full force since the fifth wave of the pandemic. In order to support SMBs with action, we co-created this campaign with lululemon Hong Kong to partner with 10 businesses from various industries that had been heavily impacted by the crisis. With none of them related to sport, we “mistakenly” doing product placement on their social media, while promoting the brand’s believe of “Be Well” and encourage every citizen to stay positive.