MAQUILLAGE MAKEUP MARATHON
In the 10th year of Shiseido MAQuillAGE, the brand runs a “Make Up Marathon” to mirror how it accompanies customers in their life journey– from girl to lady. “No Longer a Girl. Go ahead. Be a Lady.” is the theme of the campaign. Pedestrians could experience the journey in the form of a makeup marathon bus shelter. If they could finish the short routes between two bus shelters in 45 seconds, they would win a lipstick. Different lipstick colors represent different kind of passion like confidence and courage, which are also their attitude to get on with their growing journey.