Maxim MX Branding

EAT is the most important! Maxim’s MX, a chained fast food restaurant in Hong Kong, has just launched a new branding campaign stating that there is nothing that can beat eating in life. In the video, three misleading scenes were created to guide the audience to think of different life problems, but audience will soon discover the simple truth behind all the dispute: Food. The Hong Kong-style humour has successfully generated over 124k views and over 3.5k comments within 24 hours. Together with the video, Maxim’s MX has launched a set of publications. A wide range of media platforms, such as outdoor billboard, newspaper / magazine print ad, in-store poster and stickers, have been covered throughout the campaign. Synergy between all the publications are attained with different “foodie philosophy” and exaggerated facial expression of talents.