MOOV LYRIC STREET
An unprecedented street stunt “Lyric Street” is created to promote the revamp of “Moov” app. Ten 2mx2m balloon of classic Cantonpop lyrics are set up in the street. This is to bring the new feature “lyricsnaps” to life, which enables user to combine music in daily life. People can also take snaps with the lyrics blocks and get premium once they downloaded the app at the spot. We want to engage people in the promotion campaign through this photo opportunity and instant social media sharing, and thus, going viral online.