MOOV LYRIC TOAST
To cheer working-class up with music, our “Lyric Toast Van” circulated around different busy districts during peak hours in the mornings and lunchtime. Passers-by who downloaded MOOV music app could get a 1-month free trial and a lyric toast stamped with classic and inspirational Canton-pop lyrics. Many had taken a snap of the toast and uploaded it onto different social media platforms. Thus, the offline to online marketing had successfully heated up the campaign and the brand.