Nike x Miriam – At least I did it
In HK, most mums are working mums. They are occupied by work, family, babies and bounded by social expectation. They are an easy target for criticism if they want to have some time for themselves. In this campaign, we’d like to encourage women in HK to enjoy their life and not to feel guilty for being themselves. We worked with Miriam Yeung, a working mum icon with busy life. Despite all the criticism and bad comments, she still strives hard to be the best of herself.