OXFAM UNBLOCK BARCODE

All food products in the supermarket have a unique barcode. Besides information and prices of the products, there are untold stories behind each barcode label. To discover the unjustified means of production in the food industry, people can logon to the barcode website and find out the hidden stories. To join hands with Oxfam on the food justice issue, readers can sign the online petition and get their own barcode signatures. This campaign was greatly covered by the mass media and has stirred up the public’s reaction. Over 150,000 Facebook impressions as well as 2,000 barcode signatures has been collected.