Pfizer CV

Pfizer, a biopharmaceutical campany, is promoting the Prevenar 13®, a vaccine with comprehensive protection against Pneumonia. To reach the target group of elderly aged 65 or above, we got the permission from the owner of the 70s classic movie, The House of 72 Tenants, and recreate two trailers with brand message in it. The first trailer was released last week and went viral with over 150k views in just 3 days. A movie screening of the original movie was held and gained popularity among the target group.