Phil Lam – HKDSE Campaign
Public exam is an important life stage for every HK student. Before the result release, we co-created a campaign with singer, Phil Lam, to encourage students not to be afraid of any ups and downs. We created a music video with their favorite textbook illustration to commemorate the friendship and memories they had in high school, also we invited different celebrities to share their most important and inspiring failing experience in a series of “ways of failure” video. On the day of result announcement, motivating banners were hang above the sky.