SINCERE GAILE TVC
Sincere is one of the most traditional department stores in Hong Kong. To ditch its dull and conventional image, we invited fashion icon Gaile Lok to participate in this project. Aligned with our fashion look book concept, Gaile has showed us the latest fashion trend and variety of styles in the TVC. This collaboration signifies Sincere’s versatility and dedication to provide the best to customers despite the ever-changing trend.