SONY PHOTOGENESIS

Client

Sony brought together 7 talented professional photographers in the seven-day Photo Genesis Exhibition. They were asked to redefine photography on specific themes like Light & Shadows, Space, Day & Night and so on, which rides on the concept of “Book of Genesis” in the bible. In the viral video, photographers destroy their award-winning works to show that photography should not be limited by any regulations and Sony can help evoking inspiration to all of us.

 

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