TIGER BEER SCAFFOLDING BAR
Tiger beer has a clear brand message: Uncage yourself. As a brand that loves to explore while preserving local culture, the “Bamboo Scaffolding Challenge” invited Hongkongers to unlock their potential. Participants were given an once-in-a-lifetime opportunity to climb over the 3-meter high outdoor bamboo scaffolding and enjoy a free beer afterwards. Through this platform, Tiger beer hopes everyone can discover their “inner tiger” and move beyond their comfort zone.