TIGER BEER UNCAGE CONCEPT VIDEO

To spread Tiger Beer’s “uncage” spirit, we featured two local groups of young professionals in the viral videos for this campaign. In one video, Exthetics, a group of four death defying photographers who love to explore the city with new angles and perspectives, was seen climbing through scaffoldings and tops of buildings so as to imply their adventurous attitude to reach for a new height. The other one tells the collaboration between Hour 25, a group of architects of the new generation, and “Pang Gor”, a scaffolding builder with 20 years of experience. This crossover of the generations shows us how we can discover endless possibilities and unlock our untapped potentials when we step out of our comfort zones.